One of the most important lessons that beginners need to learn is that writing media releases is all about developing a persuasive communication within the framework of a traditional news story format.
Editors will quickly trash media releases that make outlandish promotional promises -- "the best ever," "everyone wins," "one-of-a-kind," "changing humankind forever." You get the idea. Instead, press release writers must think like a reporter. Media releases must follow journalistic style in order to be given any kind of consideration. How do you accomplish this task? Here's the basics.
Something to Enhance
Add Video or Images to the press release to offer other media outlets package materials that they can use in writing articles about the content of your press release. It may cost more but it is worth it.
Include a spokesperson who is available for post-press-release interviews with the media and can speak about the contents of the press release in detail. Finally, try and include observations and comments by respected industry peers that confirm the contents of your press release.
By Paul Cormier
© Ycommunicate.com inc. 2012
3A King Street South Unit #3
"Things are finally happening! All I can say is persistance and patience really paid off, and I couldnt have done this without your support along the way. Thank you or everything so far, and I cant wait to continue working with you as this exciting venture continues to grow! I'll be in touch soon!
Our grand opening is on Dec10th. I hope to see you there!!"
Kim Moffitt, The Ruff Haus