How To Grow Your Business Because Of A Recession

Align your mission, activities, deliverables, resources and accountability plan - when these five come together, your business will deliver better results.

• Mission - a simple statement of why the organization exists. Keep it simple and up to date.
• Activities - programs and services that the organization is engaged in to advance its mission.
• Deliverables - what aspect of a proposal, sale or service that the organization commits to do, supply or maintain, usually and preferably clearly measurable and accountable.
• Resources – what and who is required to carry out the activities (skills, people and staff, money sales and service).
• Accountability: Individual or departmental responsibility to perform a certain function. Accountability is always set by the owner of the task or job; derived from the goals and always measureable.

WGMGD = What Gets Measured Gets Done

Strategic planning identifies what you can do best and aligns it with the passions and values of the organization, and then picks the best way to measure the outcomes of what you do and defends the choices the organization has made between the trade-offs. The strategic planning process is partly about 'finding and destroying' inconsistencies between these five areas.

By Brian M Chuipka
www.theachievementcentre.com

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